Build a Lasting SEO Approach

By | May 4, 2015

If your business uses Search Engine Optimization (SEO) strategies to increase its internet presence, you’re not alone. These days, more and more online companies are using SEO Solutions to drive traffic to their website and increase visibility among potential customers. But many managers conduct SEO policies under the constant fear that Google will change its algorithm and invalidate many of the company’s efforts. Since Google makes algorithm updates on a very regular basis, it’s important to assuage this fear by having a core SEO strategy based upon several elements that should withstand future algorithm changes.

Seo Approach1

A successful core SEO strategy will put a particular emphasis on Google-approved methods, on honing techniques that held build lasting relationships with other sites, and on having SEO approaches that are diversified in nature. Here, generally, are what managers might want to foremost keep in mind:

Build Relationships

Google places a high value on sites that contain quality inbound links, and this is not likely to change anytime soon. For you, this means creating promotions and unique content that will organically draw links to your site. But nobody wants to sit and wait for the links to come to them. This is where relationships come into play: by legitimately syndicating content and by working with other websites to insure quality linkages, you will accrue inbound links that find favor with Google’s algorithm. In order to insure that Google won’t find these links suspicious, make sure that sites linking to yours surround the link with quality content, and that your links to other sites do the same.

Insure Quality Content

Which gets us to our next important consideration: Content. Most importantly, content should be fresh and should make people want to stay on your site once they get there. Fresh content factors favorably into Google’s algorithm. You can insure freshness by regularly updated the site, linking your old content to your new content, and by syndicating new content onto social media platforms. Fresh content is also a way to keep visitors on your site, but you can also keep people around longer by having a site that loads quickly, is well-designed, and is easy to navigate.


Having a diverse portfolio is a smart move with most investments, and an investment in SEO is no different. On a most basic level, don’t rely only on one SEO technique; instead, you are best served by a strategy that effectively uses a broad coalition of links, content, and platforms to boost your page rank. More specifically, Google likes websites that are diverse in content and in layout. Creating a combination of videos, images, and more unique pages is a good way to go about accomplishing this goal.

Following these approaches should give you and your business – a greater peace of mind when it comes to SEO. While these methods can be more difficult and time-consuming to pull off than creating a series of backlinks, they are worthwhile in the long run. After all, building a quality site and fostering key relationships has more lasting consequences – for both your company and its page rank.

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