GetResponse Vs. VerticalResponse: Two Email Marketing Platforms Duke It Out

By | August 31, 2015

Unlike the old days, you don’t have to find an email address of all your customers and send individual emails when you’d like to tell them something important — rather, official! Now, given the availability of email marketing solutions, it is indeed an easier task to deal with email newsletters and other mass email messages, especially if you have the list of your customers or visitors, for that matter. Case studies and professionals say that an effectual marketing campaign is a result of both email marketing and social media marketing, as there are people who stick to only one of them.


In spite of all these, choosing an adequate email marketing solution would not be an easy task, especially when you are facing confusion between two popular solutions – just like VerticalResponse and GetResponse. Trusted by a lot of professionals, both GetResponse and VerticalResponse offer superb features for every webmaster or marketer to approach them. If you are confused between GetResponse and VerticalResponse, however, you will find solution for that issue here – we are going to have a comparison between GetResponse and VerticalResponse in such a way that you can decide who the winner is. Then, since we will be considering various aspects of each solution, you can be as confident as you ever can be.

An Introduction to Both — GetResponse and VerticalResponse

You’d be familiar with the name GetResponse if you have ever enquired about tools that let you not only send emails but a lot more! Simply put, GetResponse is popular as a multipurpose email tool that is so powerful that you will not need any other solutions to move on. Despite the easy-to-use interface it comes with, some truly powerful features are there in GetResponse and these features will guide you throughout the email marketing process, from designing to sending of the newsletter mail. There’s something worth noting when it comes to design aspect of GetResponse, as the tool brings newsletter designing in an easier manner. You can create the convenient form of a newsletter as it’s letting you customize a lot of templates that are available. On the other hand, in the after design part, you have a lot to check out, such as the A-B Test to find out the best time for sending emails, the Autoresponders system that helps you automate communication process even when you’re away and the impressive set of options inability section of GetResponse.

VerticalResponse also comes with a set of truly responsive newsletter templates that one can use in order to have an impressive email newsletter in the long run. The newsletters you create using the simple-enough interface would be editable through HTML Code and it will run the same in both mobile devices and standard ones. Resembling the case of GetResponse and some other tools, VerticalResponse offers support for auto response emails as well; for instance, you can send a mail to any user who registers on the website, to make them feel home, perhaps. Also, there is a set of options that help you track the way your emails work and whether they are successful in reaching your audience! In addition to these, there are features such as Contact Management, support for HTML Editing and Developer API. In short, VerticalResponse makes sense.

The Design Interface

Despite the fact that both GetResponse and VerticalResponse are offering some superb newsletter templates to the users, there’s a difference when it comes to the designing interface! For instance, it can be seen that GetResponse is the preferable one when you want to customize the newsletter as per your needs and tastes. Also, when we are to compare, we find the editing interface of GetResponse a bit more impressive than the other one.

The Way They Work

Well, as you might have noticed in the introduction, GetResponse is, in many aspects, rich when it comes to features that really matter. As a beginner, you might not find these features useful. On the other hand, when you are into one professional email marketing campaign, for which you will have to analyze the reach of your newsletters, features of the tool becomes important, indeed. For instance, autoresponders 2.0 feature of GetResponse is an irreplaceable one in the sense that it makes the email communication a bit more interactive, whereas its A-B testing feature helps for the analysis geeks.


VerticalResponse comes with a free plan, where you can manage up to 1000 subscribers and send up to 4000 emails monthly, but it’s limited from many perspectives. On the other hand, when you need a fully-fledged version of the tool to manage around 1000 subscribers, you have to pay $22 per month. If you are interested, you can go with a pay-as-you-go plan too.


When we consider the case of GetResponse, however, things are rather simple! Despite the lack of free option, the first plan of GetResponse lets you manage up to 1000 subscribers by paying just $15 per month and you can have annual discounts too.


Provided that you’re ready to pay for the features you get, going with GetResponse makes sense.


Cutting to the chase, considering the richness in terms of functions and the intuitive UI of design section, we elect GetResponse as the winner of this comparison. Of course, for the amount you pay, you get powerful features for both beginners and professionals.

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